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Financial Literacy Starts at a Young Age

Published: 04/02/2019

Published in: financial literacy, events

By: State Bank Financial

Money Smart Week is March 30 – April 6th, 2019 and State Bank Financial will be participating by reading to area elementary students at Northside Elementary in La Crosse.  This is the second year State Bank Financial Associates have made this commitment to help educate students at this young age. 

La Crosse Branch Manager, Justin Reineking leads the coordination efforts and said, “Of course it is a ton of fun, but we also see it as an important part of being a good community partner.”   Reineking went on to say that the mission of Money Smart Week is to help consumers manage their personal finances better and that planting the money management seed, even at young, age is something he believes is important.

But it’s not just children that are able to participate. “If you get out to the La Crosse Money Smart Week site you can find all sorts of helpful programs and events,” said Reineking.   “As a Branch Manager that has a massive appreciation for our region, community and our next generation, it just seems like the right thing to do to help kids know as much as possible about handling finances.”

To learn more about the events in La Crosse head to:

Reineking and his co-workers will be reading the children’s book, You Can’t Buy a Dinosaur with a Dime as well as handing out the State Bank Financial children’s coloring book, Pacer the Pig and the Ice Cream Caper. Pacer is the piggybank mascot that State Bank Financial uses in education and in conjunction with children’s savings accounts.

The history of Money Smart Week has its roots in Chicago when a group of Chicago-area organizations came together to promote personal financial literacy.  The Chicago Fed convened the first Money Smart Week Council in July of 2001 and the result was the first Money Smart week in 2002.

Read more about this at:

Mission: Money Smart Week helps consumers manage their personal finances better. Programs are offered to all demographics and income levels, and cover all facets of personal finance

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